Dept. for education, children & Young People

TELL SOMEONE

Tasmania’s Royal Commission into Institutional Responses to Child Sexual Abuse uncovered a critical need for better public awareness of grooming and abuse in the community.

Developed in consultation with young people, abuse prevention professionals and educators, our campaign aimed to educate on what constituted potential abuse and grooming, arming young people with the tools they needed to report safely and anonymously.

Under the banner ‘Tell Someone’, we delivered a range of common scenarios that could indicate grooming perpetrated by both adult community members and a child’s peers. 

Employing the familiar visual vernacular of text messaging, we demonstrated where many incidents of grooming and abuse are initiated. 

We then empowered the broader community to share any concerns they may observe with a trusted third party or direct reporting to a newly established referral line.