After a 2-year hiatus, this December the VALO Adelaide 500 is returning to the streets of Adelaide. It will be the first time the event has been held in Adelaide as the last race of the Supercars calendar, and the final time Holden will compete in Australia.
The stakes were high, and Showpony wanted to create a campaign that was reflective of the significance of the event’s return. In a deliberate shift away from the conventions of motorsport advertising, the campaign showcases an adrenaline-fuelled, world class event in the heart of the State that delivers world class tourism experiences.
The film combines existing tourism footage, new shots of South Australia’s regions, stunt drivers in the CBD, track cars, and photorealistic CGI to deliver a campaign that’s a mix of motorsport entertainment, tourism and car chase action. The campaign was launched to millions of people across Australia during the 2022 AFL Grand Final.