--- title: We're Only Human description: In memory of their daughter Sophie, who tragically took her own life in 2021, Garry and Kate Putland entrusted us with highlighting the disproportional suicide rates in veterinarians. image: https://www.showpony.com.au/hubfs/Sophies%20Legacy_thumbnail.jpg --- - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) ###### Sophie’s Legacy ### We’re Only Human In memory of their daughter Sophie, who tragically took her own life in 2021, Garry and Kate Putland entrusted us with highlighting the disproportional suicide rates in veterinarians. With our message appearing at targeted sites  across the state, our campaign reminded people that vets are only human and need support, not abuse. The campaign received national media attention and the state government pledged financial support for the initiative. --- ![SOL44009_SophieLegacy_1080x1080_FA1](https://www.showpony.com.au/hs-fs/hubfs/2024%20Showpony%20Work/SOL44009_SophieLegacy_1080x1080_FA1.jpg?width=1080&height=1080&name=SOL44009_SophieLegacy_1080x1080_FA1.jpg)     ![SOL44009_SophieLegacy_1080x1080_FA2](https://www.showpony.com.au/hs-fs/hubfs/2024%20Showpony%20Work/SOL44009_SophieLegacy_1080x1080_FA2.jpg?width=1080&height=1080&name=SOL44009_SophieLegacy_1080x1080_FA2.jpg)     ![SOL44009_SophieLegacy_1080x1080_FA3](https://www.showpony.com.au/hs-fs/hubfs/2024%20Showpony%20Work/SOL44009_SophieLegacy_1080x1080_FA3.jpg?width=1080&height=1080&name=SOL44009_SophieLegacy_1080x1080_FA3.jpg)     ![SOL44009_SophieLegacy_1080x1080_FA4-MAIN](https://www.showpony.com.au/hs-fs/hubfs/2024%20Showpony%20Work/SOL44009_SophieLegacy_1080x1080_FA4-MAIN.jpg?width=1080&height=1080&name=SOL44009_SophieLegacy_1080x1080_FA4-MAIN.jpg) --- ###### [Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in) [![](https://www.showpony.com.au/hubfs/Vaping%20image_1.jpg) Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in) ###### [CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros) [![](https://www.showpony.com.au/hubfs/240405_SanChurro_Winter_Hero_CMYK.jpg) CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros) ###### [STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania) [![](https://www.showpony.com.au/hubfs/macq1_viewfinder_1080x1080.png) STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania) ###### [OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads) [![](https://www.showpony.com.au/hubfs/SP%20SAPOL.jpg) OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads) ###### [Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health) [![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Flu%202019/Flu%202019_400x225.jpg) Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health) ###### [Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos) [![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Ambos%20SA/Ambos%20SA_2%20420x255.jpg) Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos) ###### [Back to the top](https://www.showpony.com.au/work/were-only-human#scroll-top) [Instagram](https://www.instagram.com/showponyadvertising/?hl=en) [LinkedIn](https://au.linkedin.com/company/showpony-advertising) MELBOURNE L 2, 145 Russell Street Melbourne, VIC 3000 03 9988 2293 [melbourne@showpony.com.au](mailto:melbourne@showpony.com.au) HOBART L 2, Suite 2, 7-9 Franklin Wharf Hobart, TAS 7000 03 6142 3048 [hobart@showpony.com.au](mailto:hobart@showpony.com.au) ADELAIDE L 1, 174 Pulteney Street Adelaide, SA 5000 08 8225 9700 [adelaide@showpony.com.au](mailto:adelaide@showpony.com.au)