--- title: WORDS GROW MINDS description: Raising Literacy Australia and headed by former Federal Minister for Early Childhood Kate Ellis, The Early Years Taskforce asked for Showpony’s help in turning that statistic around. image: https://www.showpony.com.au/hubfs/Early-years-Thumbnail.jpg --- - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) - [Work](https://www.showpony.com.au/work) - [Capabilities](https://www.showpony.com.au/capabilities) - [About](https://www.showpony.com.au/about) - [News](https://www.showpony.com.au/news) - [Contact](https://www.showpony.com.au/contact) ###### Raising Literacy Australia # **WORDS GROW MINDS**   Nearly 1 in 4 South Australian children are behind their developmental milestones by the time they start school. Established by Raising Literacy Australia and headed by former Federal Minister for Early Childhood Kate Ellis, the Early Years Taskforce asked for Showpony’s help in turning that statistic around.   With research showing that you can help your child’s mind develop simply by talking, reading, playing and singing with your baby in those critical early years, we developed ‘Words Grow Minds’, a fun, educational campaign aimed at parents of young families. ---     ![RLA43386 Early Years RLA43386 Early Years Hero Poster_CMYK_FA_380mm x 262mm copy](https://www.showpony.com.au/hs-fs/hubfs/RLA43386%20Early%20Years%20RLA43386%20Early%20Years%20Hero%20Poster_CMYK_FA_380mm%20x%20262mm%20copy.jpg?width=920&height=1325&name=RLA43386%20Early%20Years%20RLA43386%20Early%20Years%20Hero%20Poster_CMYK_FA_380mm%20x%20262mm%20copy.jpg)     ![SP CB_Early Years V22](https://www.showpony.com.au/hs-fs/hubfs/SP%20CB_Early%20Years%20V22.jpg?width=920&height=500&name=SP%20CB_Early%20Years%20V22.jpg)     ![SP CB_Early Years V23](https://www.showpony.com.au/hs-fs/hubfs/SP%20CB_Early%20Years%20V23.jpg?width=920&height=500&name=SP%20CB_Early%20Years%20V23.jpg) --- ###### [Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in) [![](https://www.showpony.com.au/hubfs/Vaping%20image_1.jpg) Don't Let Vaping In](https://www.showpony.com.au/work/dont-let-vaping-in) ###### [CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros) [![](https://www.showpony.com.au/hubfs/240405_SanChurro_Winter_Hero_CMYK.jpg) CHOOSE CHURROS](https://www.showpony.com.au/work/choose-churros) ###### [STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania) [![](https://www.showpony.com.au/hubfs/macq1_viewfinder_1080x1080.png) STORIES FROM TASMANIA](https://www.showpony.com.au/work/stories-from-tasmania) ###### [OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads) [![](https://www.showpony.com.au/hubfs/SP%20SAPOL.jpg) OPERATION SAFE ROADS](https://www.showpony.com.au/work/sapol-safe-roads) ###### [Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health) [![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Flu%202019/Flu%202019_400x225.jpg) Flu Vaccination](https://www.showpony.com.au/case-study/flu-vaccination-sa-health) ###### [Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos) [![](https://www.showpony.com.au/hubfs/2019%20Showpony%20Website/Case%20Study%20Assets/Ambos%20SA/Ambos%20SA_2%20420x255.jpg) Keep your hands off our ambos](https://www.showpony.com.au/case-study/keep-your-hands-off-our-ambos) ###### [Back to the top](https://www.showpony.com.au/work/words-grow-minds#scroll-top) [Instagram](https://www.instagram.com/showponyadvertising/?hl=en) [LinkedIn](https://au.linkedin.com/company/showpony-advertising) MELBOURNE L 2, 145 Russell Street Melbourne, VIC 3000 03 9988 2293 [melbourne@showpony.com.au](mailto:melbourne@showpony.com.au) HOBART L 2, Suite 2, 7-9 Franklin Wharf Hobart, TAS 7000 03 6142 3048 [hobart@showpony.com.au](mailto:hobart@showpony.com.au) ADELAIDE L 1, 174 Pulteney Street Adelaide, SA 5000 08 8225 9700 [adelaide@showpony.com.au](mailto:adelaide@showpony.com.au) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://532151.fs1.hubspotusercontent-na1.net/hubfs/532151/RLA43386%20Early%20Years%20Hero%20Video.mp4", "dateModified" : "2024-11-08T00:33:27.514Z", "duration" : "PT30S", "height" : 1080, "name" : "Words Grow Minds", "thumbnailUrl" : "https://532151.fs1.hubspotusercontent-na1.net/hubfs/532151/RLA43386%20Early%20Years%20Hero%20Video.mp4/medium.jpg?t=1731026007514", "uploadDate" : "2022-10-24T06:01:35.601Z", "width" : 1920 } ```