The cup noodle category is crowded – a problem for Fantastic Snacks. Our solution: own the cup, and own the category. Based around our original song “Yup to the Cup”, we created an integrated campaign to ensure that when people think cup noodles, they think Fantastic.
After launching on TV and out of home, we created custom content across social platforms. Instagram. Facebook. TikTok. Gifs. And a 2-minute Cup Countdown to watch while you wait.