When we were asked to create a brand platform for Running With Bulls Tempranillo, we brought a little touch of Spain to the vineyards of the Barossa.
Good creative starts with the client, and the Running With Bulls marketing team gave us a sweet brief. They wanted us to create a campaign that would connect with a new generation of wine lovers. That target audience and the wine’s Spanish connection was all the inspiration we needed to come up with some smoldering visual communications.
The campaign pays homage to the Spanish heritage of Tempranillo, while celebrating the unique landscape and terroir of the Barossa Valley, where the wine is grown.
Our street poster campaign ran in Brisbane, Sydney and Melbourne throughout June and July and delivered great results.