--- title: Yalumba Patchwork Shiraz description: Showpony Advertising — Yalumba Patchwork Shiraz image: https://www.showpony.com.au/hubfs/images/PatchworkActivation.png --- - [Work](https://www.showpony.com.au/our-work) - [Staff](https://www.showpony.com.au/our-staff) - [News](https://www.showpony.com.au/news) [![Showpony Advertising](https://www.showpony.com.au/hubfs/images/Logo-showpony.png)](https://www.showpony.com.au/index) - [Work](https://www.showpony.com.au/our-work) - [Staff](https://www.showpony.com.au/our-staff) - [News](https://www.showpony.com.au/news) # Yalumba Patchwork Shiraz This is a tale of how we got to make a hot air balloon. Showpony was briefed on creating a brand platform and consumer promotion for Patchwork Shiraz. Positioning patchwork as the definitive expression of a full-bodied Barossa Shiraz, our campaign line was - MADE FROM BAROSSA. The balloon became our primary visual asset with an aerial view of the region showing a ‘patchwork’ of vineyards. To ‘authenticate’ this position we developed a promotional display case that included actual soil samples form each of the vineyards used to produce Patchwork Shiraz. And to bring Patchwork to life we gave consumers a chance to win a gourmet weekend in the Barossa culminating (here it comes) in a hot air balloon flight over the beautiful patchwork of vineyards. As hot air ballooning is something that’s synonymous with the region, we recommended that Yalumba invest in building their own branded hot air balloon. Yalumba said yes. The consumer promotion ran in Queensland and delivered a massive increase in sales and distributions. The campaign is now being rolled out nationally, and the hot air balloon took to the skies over The Barossa in late December. - [![](https://www.showpony.com.au/hubfs/images/Facebook.svg)](https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Fshowpony.com.au&t=) - [![](https://www.showpony.com.au/hubfs/images/Twitter.svg)](https://twitter.com/intent/tweet?source=http%3A%2F%2Fshowpony.com.au&text=:%20http%3A%2F%2Fshowpony.com.au&via=showponyadv) - [![](https://www.showpony.com.au/hubfs/images/Google.svg)](https://plus.google.com/share?url=http%3A%2F%2Fshowpony.com.au) - [![](https://www.showpony.com.au/hubfs/images/Pinterest.svg)](https://www.pinterest.com/pin/create/button/) - [![](https://www.showpony.com.au/hubfs/images/LinkedIn.svg)](http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fshowpony.com.au&title=&summary=&source=http%3A%2F%2Fshowpony.com.au) ![PatchWork](https://www.showpony.com.au/hubfs/images/patchwork1.png "PatchWork") ![PatchWork](https://www.showpony.com.au/hubfs/images/patchwork2.png "PatchWork") ![PatchWork](https://www.showpony.com.au/hubfs/images/patchwork.png "PatchWork") ![PatchworkActivation.png](https://www.showpony.com.au/hs-fs/hubfs/images/PatchworkActivation.png?width=300&name=PatchworkActivation.png "PatchworkActivation.png") ## [Bridgestone Hands](https://www.showpony.com.au/our-work/bridgestone-hands_2) ## [Bridgestone Hands — view — ![](https://www.showpony.com.au/hubfs/images/Hands%202-172736-edited.png)](https://www.showpony.com.au/our-work/bridgestone-hands_2) ## [Hands off our Ambos Tassie TV](https://www.showpony.com.au/our-work/hands-off-our-ambos-tassie-tv) ## [Hands off our Ambos Tassie TV — view — ![](https://www.showpony.com.au/hubfs/images/Ambos.png)](https://www.showpony.com.au/our-work/hands-off-our-ambos-tassie-tv) ## [Breastscreen SA](https://www.showpony.com.au/our-work/breastscreen-sa_what_you_see) ## [Breastscreen SA — view — ![](https://www.showpony.com.au/hubfs/What%20you%20see%20we%20see-SM.png)](https://www.showpony.com.au/our-work/breastscreen-sa_what_you_see) ## [Waiting is not an emergency](https://www.showpony.com.au/our-work/unleashthebeast-0) ## [Waiting is not an emergency — view — ![](https://www.showpony.com.au/hubfs/images/ED_2_MILL-Square.jpeg)](https://www.showpony.com.au/our-work/unleashthebeast-0) ## [Unleash Adrenalin](https://www.showpony.com.au/our-work/unleashthebeast) ## [Unleash Adrenalin — view — ![](https://www.showpony.com.au/hubfs/Clipsal1-1.png)](https://www.showpony.com.au/our-work/unleashthebeast) ## [Flinders University TVC](https://www.showpony.com.au/our-work/flindersuniversitytvc) ## [Flinders University TVC — view — ![](https://www.showpony.com.au/hubfs/Flinders1-1.png)](https://www.showpony.com.au/our-work/flindersuniversitytvc) ## [COTA Travel Insurance](https://www.showpony.com.au/our-work/cota) ## [COTA Travel Insurance — view — ![](https://www.showpony.com.au/hubfs/CotaTile_copy.jpg)](https://www.showpony.com.au/our-work/cota) ## [#weflyasone](https://www.showpony.com.au/our-work/weflyasone2016) ## [#weflyasone — view — ![](https://www.showpony.com.au/hubfs/weflyasonetv.png)](https://www.showpony.com.au/our-work/weflyasone2016) ## [Aboriginal Immunisation](https://www.showpony.com.au/our-work/aboriginal-immunisation) ## [Aboriginal Immunisation — view — ![](https://www.showpony.com.au/hubfs/images/Immunisation.png)](https://www.showpony.com.au/our-work/aboriginal-immunisation) ## [Boo at the Zoo](https://www.showpony.com.au/our-work/boo-at-the-zoo) ## [Boo at the Zoo — view — ![](https://www.showpony.com.au/hubfs/Boo_at_the_Zoo-479470-edited.jpg)](https://www.showpony.com.au/our-work/boo-at-the-zoo) ## [Flinders - Make every day count](https://www.showpony.com.au/our-work/flinders-make-every-day-count) ## [Flinders - Make every day count — view — ![](https://www.showpony.com.au/hubfs/images/Flinders_-_Make_every_day_count.png)](https://www.showpony.com.au/our-work/flinders-make-every-day-count) ## [We Fly As One](https://www.showpony.com.au/our-work/adelaide-crows-we-fly-as-one) ## [We Fly As One — view — ![](https://www.showpony.com.au/hubfs/images/Crows.png)](https://www.showpony.com.au/our-work/adelaide-crows-we-fly-as-one) ## [Running with Bulls Tempranillo](https://www.showpony.com.au/our-work/running-with-bulls-tempranillo-1) ## [Running with Bulls Tempranillo — view — ![](https://www.showpony.com.au/hubfs/images/RwB.png)](https://www.showpony.com.au/our-work/running-with-bulls-tempranillo-1) ## [Keep your hands off our ambos](https://www.showpony.com.au/our-work/keep-your-hands-off-our-ambos-sa-health) ## [Keep your hands off our ambos — view — ![](https://www.showpony.com.au/hubfs/images/Ambos.png)](https://www.showpony.com.au/our-work/keep-your-hands-off-our-ambos-sa-health) ## [Yalumba Patchwork Shiraz](https://www.showpony.com.au/our-work/yalumba-patchwork-shiraz-wine-advertising) ## [Yalumba Patchwork Shiraz — view — ![](https://www.showpony.com.au/hubfs/images/PatchworkActivation.png)](https://www.showpony.com.au/our-work/yalumba-patchwork-shiraz-wine-advertising) ## [ASO 2015 Program](https://www.showpony.com.au/our-work/aso-2015-program) ## [ASO 2015 Program — view — ![](https://www.showpony.com.au/hubfs/images/ASOProgram.png)](https://www.showpony.com.au/our-work/aso-2015-program) ## [Bridgestone Hands](https://www.showpony.com.au/our-work/bridgestone-hands) ## [Bridgestone Hands — view — ![](https://www.showpony.com.au/hubfs/images/Hands.png)](https://www.showpony.com.au/our-work/bridgestone-hands) ## [Pope Kinky Hose](https://www.showpony.com.au/our-work/pope-kinky-hose) ## [Pope Kinky Hose — view — ![](https://www.showpony.com.au/hubfs/images/POPE.png)](https://www.showpony.com.au/our-work/pope-kinky-hose) ## [The Scribbler](https://www.showpony.com.au/our-work/yalumba-scribbler) ## [The Scribbler — view — ![](https://www.showpony.com.au/hubfs/images/Scribbler-3.png)](https://www.showpony.com.au/our-work/yalumba-scribbler) ## [Sea and Vines](https://www.showpony.com.au/our-work/sea-and-vines-festival) ## [Sea and Vines — view — ![](https://www.showpony.com.au/hubfs/images/SeaVines.png)](https://www.showpony.com.au/our-work/sea-and-vines-festival) ## [Share The Wonder](https://www.showpony.com.au/our-work/zoo-wonder) ## [Share The Wonder — view — ![](https://www.showpony.com.au/hubfs/images/ZooWonder.png)](https://www.showpony.com.au/our-work/zoo-wonder) ## [Greyhounds 40th Birthday](https://www.showpony.com.au/our-work/greyhounds-40th-birthday) ## [Greyhounds 40th Birthday — view — ![](https://www.showpony.com.au/hubfs/images/Greyhounds.png)](https://www.showpony.com.au/our-work/greyhounds-40th-birthday) ## [Make it Happen](https://www.showpony.com.au/our-work/make-it-happen) ## [Make it Happen — view — ![](https://www.showpony.com.au/hubfs/images/OC.png)](https://www.showpony.com.au/our-work/make-it-happen) ## [Old Tyres](https://www.showpony.com.au/our-work/old-tyres) ## [Old Tyres — view — ![](https://www.showpony.com.au/hubfs/oldtyrestight.png)](https://www.showpony.com.au/our-work/old-tyres) Level 3, 165 Flinders Lane  Melbourne, VIC 3000 03 9988 2293 swiftwind@showpony.com.au ![](https://www.showpony.com.au/hubfs/images/Capture.png) Level 1, 199A Rundle Street Adelaide, SA 5000 08 8225 9700 swiftwind@showpony.com.au ![](https://www.showpony.com.au/hubfs/images/Capture.png)